Eighty-Six 28Apr07

…the film that never was.

Ever wondered what occurs to the site of a cancelled motion picture?

For every film site that is launched, there are several more in the making to be launched at a future date.  Some are conceptual only, awaiting a potential option from a distributor, some are locked up in NDA’s (Non – Disclosure Agreements), others are in production and often are released before the film is.

Sometimes – rarely, but sometimes – one is made for a motion picture that is… cancelled.

Wardrobe is put away, props are stored for another use, production staff and talent move on to the next gig. But what happens to the site?

Here is one such example.  Strip it of all content, retype all copy using Lorem Ipsum dummy text, rename it “Eighty Six” and relaunch it as a composite of something that, well… doesn’t exist.

I nearly named it “Lorem Ipsum” considering the circumstances. Though Lorem Ipsum is simply the dummy text of the printing and typesetting industry, and what is commonly used when “filling gaps” in production copy.

This endeavor, however, was not an example. Rather, it was ready to launch when suddenly the film was cancelled.  86′d if you will. Thus the title I have given to this “relaunch.”

In retrospect, “Eighty Six” is an interesting example of just how much goes into creating a motion picture site before there’s even a film that the site is for.  It totally seperates the two mediums and reveals just how much influence the designer has.

That said, you’re welcome to visit the “official site” of a film that does not exist.  As usual, there’s plenty of mystery-meat navigation to keep one busy for a while.